Bell&Ross prefers to think outside the box, overturn the rules and let innovative ideas fly free. Since its founding date, it has always adhered to the principle of creating innovative concept timepieces. Following the brand gene, Bell&Ross has opened a road to the skull-inspired wristwatches since 2009. Bell&Ross Instruments BR 01 “Skull” launched in 2009 was the forerunner of the chic “Skull” series. Bell&Ross took the chance to release two limited edition models, BR 01 Tourbillon Skull included in 2011. The third generation came out in 2015. They are BR01 Skull Bronze Tourbillon and BR01 Skull Bronze, and the former was one of auction products at Only Watch Auction. To 2016, Bell&Ross BR 01 Burning Skull stood out. The burning fire on the case reminds people of black tattoo ink. This year, Bell&Ross Instrument BR 01 Laughing Skull proves Bell&Ross’s extraordinary concept design.

What does “Laughing skull” mean? During the winding, the skull’s lower jawbone will open and close like speaking to its owner or smiling to its owner. So far, BR 01 Skull has been an iconic series. The skull has had a long history, especially pirates were fond of the logo. They saw it as their lucky talismans which brought them courage and threatened enemies away. The military often use the skull logo to warn themselves of their own weaknesses. These professions often face the death from above, so the skull logo is designed on the uniforms and planes. Bell&Ross BR 01 Laughing Skull is a tribute to brave men.

BR 01 Laughing Skull features the moving skull when wound by hand. It’s the first time for Bell&Ross to enter the the automatic device field. The new timepiece was inspired by the large mechanical clocks with a mechanism of a doll. To achieve the expected result, Bell&Ross developed specially an in-house new movement: BR-CAL.206, a manual mechanical movement. Four bridge plates symbolizing four pieces of bones ensure the base plate fixing to the case. As a result, the suspending effect presents before our eyes.

This bold timepiece is made from microblasted steel. The 46-mm case is decorated with a “Clous de Paris” finish. This type of guilloché pattern requires special machining. The marriage of the Skull dial and its guilloché case adds to the character of the whole piece. To present embossed effect of the skull dial, the skull was finished through the coin/medal casting. Hollowed hands continue the sword-shaped style, which are filled with SuperLuminova. BR 01 Laughing Skull is a fine timepiece limited to 500 pieces, water resistant to 100 meters.